Here are a few interesting logos I came across.

I was directly influenced by the Easy Bistro design. I have acquired a strange affinity for dotted lines and “connect the dots” images. The broken line creates a strange sophistication that I find so interesting.


A few weeks ago we were given a schedule from our on-campus music conservatory, and told to re-design it. Believe me it needed it. There were very few constraints regarding the project aside from size restrictions. My calendar re-design is fairly straightforward. I designed a grid on which to place the particular elements based on the rule of thirds. I really just wanted to create a legible calendar. The whole idea is to make something that is easy to read for parents who glance at this as they pass the refrigerator  on their way out the door to baseball practice or pick up the kids from school.cadek_schedule_final

The second half of this project was to create a poster and superimpose the calendar on top. This design, I felt, needed a little more treatment. The size restrictions were increased, so I decided a poster of 15″ x 15″ was appropriate. A square poster seemed to feel like a  more inviting shape. I wanted something that would catch the eyes of children as well as adults. I chose a dark palette of gray and a shade of blue. I feel like there is a nice contrast with the white text. The design came from the “f-holes” of a cello. I created a vector of the shape and experimented with a combination of  brushes and skewed paths to create the abstracted form used as the background image. The combination of perpendicular lines and curved forms created nice lines to which the typography aligns. slight rotation of the calendar adds a nice dynamic to the composition. The rule of thirds is used in this composition as well.


typography is sweet. It is even cooler when it is printed onto a 16×24 poster.

This poster, staying with the music theme, I like in particular because of the diamond forms along the parallel grid of lines. They remind me of very abstract wave forms. I tied this to my Cadek calendar design having the vertical parallel lines bleed off the page.


I just felt that everyone should see this.


This poster is visually interesting, i think, because of the vibrant color and the perpendicular layers of ribbon like forms. the slight transparency gives a sense of depth that is very appealing.


This poster is gorgeous. This is really proof that complexity exists in simplicity. The lines draw your eye across the whole poster in a nice sweeping fashion. I think that it is interesting also the use of the rule of thirds. The right third is focused with the red circular form and the green  form has the least amount of weight on the bottom right third. This forms a nice visual contrast between the two elements.


Rhetoric is a base component of communication. without rhetoric, communication cant exist. Rhetoric is a supplement aiding the viewer in understanding what it is the viewer is looking at. Rhetoric cannot exist by its self. In order for uninterrupted communication, the object (Cadek schedule in our case) must be aesthetically pleasing. In order to create a schedule that is aesthetically rational, a few rules should be followed. Grids are always a good idea to help organize the space. One font family should be used. Color can also help bring attention to particular information.

Take for instance this schedule for the ridiculous “sport” we call ultimate fighting. Aside from the content, because the dates and supplemental information are lined up along a multi column grid, and centered, the schedule is easy to read.


This example from a 1965 TV Guide is also a nice example of using a singular sans serif typeface aligned with a grid. It uses negative space nicely.


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