August 2009

typography is sweet. It is even cooler when it is printed onto a 16×24 poster.

This poster, staying with the music theme, I like in particular because of the diamond forms along the parallel grid of lines. They remind me of very abstract wave forms. I tied this to my Cadek calendar design having the vertical parallel lines bleed off the page.


I just felt that everyone should see this.


This poster is visually interesting, i think, because of the vibrant color and the perpendicular layers of ribbon like forms. the slight transparency gives a sense of depth that is very appealing.


This poster is gorgeous. This is really proof that complexity exists in simplicity. The lines draw your eye across the whole poster in a nice sweeping fashion. I think that it is interesting also the use of the rule of thirds. The right third is focused with the red circular form and the greenĀ  form has the least amount of weight on the bottom right third. This forms a nice visual contrast between the two elements.



Rhetoric is a base component of communication. without rhetoric, communication cant exist. Rhetoric is a supplement aiding the viewer in understanding what it is the viewer is looking at. Rhetoric cannot exist by its self. In order for uninterrupted communication, the object (Cadek schedule in our case) must be aesthetically pleasing. In order to create a schedule that is aesthetically rational, a few rules should be followed. Grids are always a good idea to help organize the space. One font family should be used. Color can also help bring attention to particular information.

Take for instance this schedule for the ridiculous “sport” we call ultimate fighting. Aside from the content, because the dates and supplemental information are lined up along a multi column grid, and centered, the schedule is easy to read.


This example from a 1965 TV Guide is also a nice example of using a singular sans serif typeface aligned with a grid. It uses negative space nicely.


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